Nov 9, 2009
3 malls not so hip anymore
By Eisen Teo
ORCHARD Road's long-time 'Youth Triangle' - The Heeren, Cathay Cineleisure Orchard and *Scape Youth Park - is fading.
Mall rats are leaving the area for the new top three - Plaza Singapura, VivoCity and Suntec City - with Ion Orchard and Orchard Central, which opened in July, taking fourth and fifth places, respectively.
A survey of about 1,000 youths has found these malls to be their favourites in terms of affordable shops and entertainment outlets. They are also places to see and be seen.
The Straits Times poll, executed by online entertainment company Sulake, involved 974 respondents, mostly between the ages of 12 and 18. They completed the survey at youth networking site Habbo Hotel, where each was required to log in with unique identities to prevent duplication.
Eight in 10 respondents went to malls at least once a week; one in 10 did so daily.
Many praised Plaza Singapura for its 'one-stop convenience' - it has a cinema complex, restaurants and value-for-money apparel.
Wed Nov 11, 2009 11:30 am